Advertisement Analysis :: Marketing Advertising Business

Advertisement AnalysisThe United States has nigh of the most intelligent citizens and some of the most advanced technologies and medicine, yet our analphabetism rate has still not diminished. According to a recent administration report form The National Institute for Literacy, There atomic number 18 umpteen adults with low literacy skills (approximately 44 million) who lack the foundation they need to find and constrain decent jobs support their childrens education and participate actively in civic life. This advertisement was done to inspire people, and perhaps specifically minorities, to read, by using a celebrity influence. This work shows that reading provides forward- guessing stems and a greater depth of knowledge, by utilizing abstruse space and contrast. The mechanic conveys his or her message by creating a deep and high space. sensation views this photograph from a very low vantage point, so we be looking up at essentially all of the objects in this work. The line s on the right wall are vertical,and point up to the bright crystallize above. The line from that point travels back due to the other six escape in the hallway. The get outs hover in space like ideas over our heads. The fashion, in which they take your eye deep into the photograph, is like the path that a drool leads us down, or the path of learning that our brain follows. This representation of deep spaceis symbolic of the vastness of information there is to be gained by reading. The artisan uses high contrast to emphasize lightness and darkness. The fact that there are definite and distinct light and dark areas attract one to look at it. The highest contrast of value is the lightthat is furthest away. This extremity of white against down in the mouth is the focal point of the piece, and aids in creating the depth. The contrast between light and dark, are symbolic of the contrast of ignorance and enlightenment. Another way the artist captures the idea of ignorance versus enli ghtenment is by having Whoopi Goldberg reading in a hallway. One does not generally associate hallways with open space, but because there are a series of doorways that run on the left side of the hall, it is as if it is expression there are multiple regions of information to discover. It represents one thought ahead(p) to another. Doorways in the hall eliminate the tension in the room and truly help to open it up.