Pfizer Marketing Strategies Essay

Pfizer Inc., disc everyplaces, develops, manufacturers, and markets leading prescription medicine for humans and animals and many of the domain of a functions best-known consumer brands. Their innovative, value-added overlaps mend the quality of life of people somewhat the world and help them enjoy longer, healthier, and more productive lives. The alliance has trio business segments health c argon, animal health and consumer health c be. The top threesome worldwide pharmaceutical companies in gross revenue are from GlaxoSmithKline, Pfizer and Merck respectively. In 2001, Pfizer change magnitude its market treat and became the sales leader. They see continued to lead the perseverance since. The main reason for their tremendous growth is that their pharmaceutical products are adapted to improve the quality of life of their clients. Those products are Aricept, Celebux, Diflucan, Lipitor, Neurontin, Norvasc, sildenafil, Zithromax, Zoloft and Zyrtec.Research and growth is vit al to the success of any pharmaceutical beau monde. Pfizer spent 7.1 billion on research and victimisation in 2003 this is the only pharmaceutical company that is sufficient of investing this much. Their future, as one company, with a single purpose and mission, is acutely defined. Pfizer Inc. wants to be the company that does more good, for more people, than any other on the planet. Innovation is critical to improving health and sustaining Pfizers growth and advantageousness. They are deeply committed to meeting the needs of their customers, and we constantly focus on customer satisfaction.Pfizer is now implementing a strategy to drive performance within the global business, building on the business model and management moral principle that they applied in the United States. The most important priority is to improve sales performance by means of the launch of new pharmaceutical products, assist doctors to continue to prescribe existing products, and attempt to increase con sumption and aggrandise the over-the-counter market. Pfizer is a strong and reliable brand, with a solid war-ridden position and diversified product line that appeals to a wide customer travelling bag. However, Pfizer needs to communicate with their clients more effectively in order to benefit on their opportunities. Their current objective foc practises heavily on increasing positiveness and sales volume of the new products, such as Lipitor,Norvasc, Celebrex and Neurontin. They are seeking to increase efficiency by reorganizing of the structure of the company.Pfizers focus on research and development is matched by an equally strong emphasis on merchandising. The company promotes its human pharmaceutical products to health business organization providers including doctors, nurse practitioners, doctor assistants, pharmacists, pharmacy benefits managers, and managed care organizations. Pfizer also promotes its products directly to consumers in the U.S. via direct-to-consumer (D TC) print and tv set advertising. Pfizer has responded to the Food and Drug Administrations 1997 decision to loosen restrictions on DTC advertising of prescription drugs by increasing DTC promotional spending distributively yearPfizers strong marketing and sales operations have enabled the company to become the partner of choice for the marketing of innovative products demonstrable by others. Pfizer is extremely skilled in creating conjunctions with other pharmaceutical companies via co-promotion agreements. finished co-promotion and licensing agreements, Pfizer promotes and markets such highly promising products as Celebrex, Bextra, Aricept, and so on with alliance partners. Pfizer provides cash, staff, and other resources to further develop, market, promote, and sell the products in exchange for a share of revenues.For the over-the-counter market, Pfizer advertises in newspapers, magazines and uses outside media, especially for essential pharmaceutical products. An manakin w ould be the cardiovascular medicine LIPITOR. Potential customers gain product knowledge through advertisements when reading newspapers and popular magazines. For doctors, Pfizer spends a substantial count of money for physician-type advertisements, such as small catalogs, pertinent posters, printed 3D plot regarding the specified product because the doctor is their main customer. Once the patient is unfastened to the advertisements inside the clinic, they have more product knowledge and confidence.Pfizer continues to have sales promotions each year to support the 2-3 products they develop annually. These sales promotions are cerebrate onhospitals and general practitioners. Before the new product is going to launch, Pfizer announces relevant details to these people first and advises them of all of the available support. Once launched, a clinical study paper and samples are delivered to the doctors when Pfizer representatives are visiting them. Antibiotics are classified into fou r groups Penicillin, Quinolones, Macrolides and Cephalosporins. Patients will develop a resistance through continued use of same antibiotic, which is why Pfizer continually develops new antibiotics. sales promotion, advertising, and product knowledge are all very important aspects of marketing for Pfizer to launch their new products.While Pfizer has a deem of strong products in its portfolio, it is Viagra that has received a large amount of attention lately and its success will be important for Pfizer. However, the huge cost of Viagra has been a highly discussed issue, with a number of governments struggling to reach decisions over reimbursement issues. However, Viagras high cost may lead to the use of cheaper, utility(a) treatment for the condition. There have also been a number of safety issues surrounding the use of Viagra. Because of the high consumer awareness of Viagra repayable to extensive media coverage, the continued safety concerns, combined with the impending launch of alternative oral treatments, this could have a significant adverse affect on the sales of Viagra. Pfizer appears to have continued high expectations for Viagra, possibly implying an over colony on the success of one product. The high sales and marketing enthronization by Pfizer to promote Viagra could damage the companys profitability if revenues from Viagra do not live up to expectations.Pfizer is a company that has a stronghold on its market, due to having superior research and development department, as well as one of the most innovative ship canal to approaching potential customers and business partners. All of this contributes to their competitive advantage and enables the company to always stay a step ahead of their competitors. Although the health care industry is ever changing and threats and opportunities often appear, Pfizer has a stable base for the future in this business field. As the company motto states emotional state is our Lifes Work