The Outsiders :: essays research papers

Chapter Five/Six/Seven12. Ponyboy liked his hair so much because it looked like Sodas and it alsomade him look tuff.13. washbasinny thought that Dally was gallant because Dally just takes what deigns his way. Like when Two Bit skint the school windows and the fuzzthought it was Dally, Dally just took the rap and never ratted on his friend.14. Ponyboy understood the way Johnny felt and that was the best way to underline it. I think the poem ment everything must change and that goodand bad doesnt last forever.15. Ponyboy, Johnny and Soda were the only ones of the gang whounderstood things like that and comprehended them.16. Dear PonyI dont understand whats going on, alone I miss you and I am very sorryabout hitting you the some other night. The fuzz is after you and Johnny they thinkyou guys killed a socs. Is it true? Dally seems to be the only one who knowswhats going on, but you know him, he drug abuse even tell us. Please come homePonyboy I miss you.17. It made things more int ense so the Greasers had to walk in groups sothey wouldnt be jumped by the socs.18. Johnny didnt want to spend his life running from the cops just becausehe defended himself.19. Juvenile Delinquents Turn HeroesPonyboy Curtis and John Cade were brought into hospitals yesterdayafter making an high-minded rescue of several young school children in a burningabandoned church. The police have been looking for these two boys forabout a hebdomad because they are wanted for the murder a wealthy boy namedBob. The two young men were returning to the church they had been hidingout at when they motto the smoke and all the kids outside. They heard thatthere was still some kids in it and they ran inside and heroically rescuedthem. Ponyboy is now out of the hospital with non serious burns, but John isstill in the hospital under serious condition. As for the murder charges, theyhave been dropped. After talking to John, Ponyboy and friends that Bob waswith at the time, We have come up with this Joh n and Ponyboy were in apark during the middle of the night when Bob and several of his friendsarrived in their car, drunk. They were angry because Ponyboy and John werehanging out with their girlfriends. They assaulted Ponyboy and John and

Noteworthy Technology Essay -- Music Composition Essays

Noteworthy TechnologyFew things possess the power of medicinal drug. secure music has the capacity to convey messages, evoke emotion and inspire awe. Yet, not many posses the means to acquire the power of music. Writing music by give can be time consuming, inaccurate, and it does not e reallyow the composer to actually hear the annotated music. Furthermore, learning an instrument can be time consuming and frustrating if all a person wants to do is compose their own music. This is where the beauty of technology comes in. Through a system known as MIDI, or Musical instrumental Digital Interface, and musical notation computer software, composers are able to input their music into a computer and have the means to listen to, edit, and print go forth their compositions. While MIDI technology and computer musical notation software is easily accessible today, it is a relatively new technology. MIDI was created in 1983 by a collaboration of the major music industry electronic ins trument manufacturers including Roland, Yamaha, Korg and others (MIDI). MIDI includes a set of technical principles that standardize computer based music and allow electronic devices like synthesizers, computers, and multi-track recorders, to interact with each other (Ohler pars 4). For example, a person can use a use a single keyboard to propel sounds from 10 other keyboards connected by MIDI interface. MIDI technology does not send an actual musical note or sound, but culture about the note, in a process very similar to how computers share information through modems. MIDI communication is based upon the byte. Each MIDI manipulate is composed of a specific byte sequence which contains important information such as the status byte, which tells the receiving MIDI... ...ay of creating joyful noises. MIDI and musical notation software makes it very easy to annotate our musical ideas. In this very direct way, we can use technology to glorify God with our creative talents and songs of praise.Works CitedMIDI.com. 8 Dec. 2002 <http//www.MIDI.com.Ohler, Jason. The bid of MIDI Technology. Learning and Leading with Technology. Mar. 1996 OCLC FirstSearch. 8 Dec. 2002. Keyword Music Composition.Perry, Jeffery. The Inner Voice of Simple Things A Conversation With Paul Lansky. Perspective of New Music. Summer 1996 40-60. OCLC FirstSearch. Hekman Library, deluxe Rapids. 7 Dec. 2002. Keyword Music Composition.Webster, Peter R. Time, Technology and Creative Process. Arts Education Policy Review. 94 Sept. 1994 32-36. OCLC FirstSearch. Hekman Library, Grand Rapids. 8 Dec. 2002. Keyword Music Composition.

We Can Stop Global Warming Essay -- Climate Change, 2015

As human beings begin life in the 21st century, the possibilities seem end slight. The technical advancements of the past few centuries have rid us of many of the paradoxs that once plagued our species, including deadly diseases and wide spread famine in many places, yet it is any of our technology that may ultimately prove to be our undoing. The byproducts of the modern, technology-driven world are carbon dioxide and other greenhouse gases, and they are the leading cause of the current worldwide heating system crisis. The U.N. scientific plank of 2007 concluded that the evidence of global warming is unequivocal.. Also, in agreement with the Intergovernmental Panel on Climate Change (IPCC), the U.N. scientific panel supports the claim that humanity is playing a role in the warming ( cutting York Times). The evidence is all around and irrefutable the Earth is warming the only perplexity that remains is what to do about it. America is a world leader, and so far we have done too l ittle of significance to mitigate this problem it is up to the American people, as a concerned public and electorate, to bring about the changes necessary to spare the planet from global warmings potentially disastrous consequences. trance many Americans do not fully understand global warming, or the processes behind it, we all notice changes that are occurring in the environment around us. Hotter summers, shorter winters, less snowfall, and changes in plant cycles are just a few of the climatic changes being caused by increased atmospheric temperatures the result of greenhouse gases being emitted by human beings, also known as global warming (EPA). While the Earth does go through natural cycles of warmer and cooler weather, the current warming trend is different. The... ...hope that with determination the American people, through political and personal responsibility, can steer our nation on a better course, and avoid global warmings yucky consequences.Works CitedEnvironmental P rotection Agency. 2015. United States of America. 2 April 2015..National Oceanic and Atmospheric Administration. 2015. United States of America. 1 April 2015..Natural Resources Defense Council. 2015. Issues Global Warming. 7 April 2015..The New York Times. March 8th 2015. Science Topics. 1 April 2015..The White House. 2015. Energy and Environment. 9 April 2015.

Faulkner Vs McCarthy Essay -- essays research papers

McCarthy vs FaulknerThough Cormac McCarthys All The Pretty Horses and William Faulkners The unbeaten are completely different, their style and plot techniques share more similarities than differences. All The Pretty Horses and The Unvanquished both depict the importance of honor in a persons life, whether it be honor through vengeance, honoring family, or honoring the tradition of woman, these two novels teach that honor can create a stronger person.Vengeance plays an in-chief(postnominal) role in both books. At first Granny had not wanted to be dead either but now she had begun to be reconciled. We undo it from the jagged square of stained faded gray cloth and fastened it to the board. Now she can lay good and quiet, Ringo said. (Page 184) Bayard and Ringo would be considered cowards and shunned from their plantation if they had not kaput(p) out to hunt down Grumby. Killing the murderer was the only type of justice served and accepted in society back then. John Grady Cole mat up a great load of pressure on himself for Blevins final stage, and he knew it would be everlasting if he did not avenge Blevins death. John sets out with a fondness to kill the captain and regain the horses, but realizes that the captain will have a tougher time staying alive and John lets him go. This relieves the tension that Blevins death caused.Honor towards family plays one of the most important roles in The U...

Pro-Life: The Opposite of Pro-Death Essay -- Anti-Abortion Pro Life

Pro-Life The Opposite of Pro-Death Careful attention to the truth has never been standard operating procedure for pro-abortion advocates. Therefore, it should not be any suprise that half-truths, and misrepresentations, and many outright lies have permeated the pro-abortion propaganda campaign. Pro-choice is just a phrase used by people who know the absurdity of judicial abortions and infanticide. Pro-life advocates have a more simple and straight forward approach Pro-life is not the opposite of pro-choice, but the opposite of pro-death. Pro-choice is an melt from the harsh reality that abortion is the murder of millions of innocent lives. Activists also believe that killing infants because they are severely handicapped is morally acceptable. They are of the opinion that a life can be terminated by the hands of a physician in my opinion, only by God. That is how pro-choice activists represent themselves. As a junior in high school, I am considering medicine as a possible career choice. Through my research in this field, I notice the Hippocratic Oath. The Hippocratic Oath is the most famous of the Hippocratic documents it has served as an ideal for the professional attitude and ethics of physicians to the present the historical origin of the expletive is so obscure that even the date of its composition is placed from the 6th to the 1st century B.C. The Hippocratic Oath generally stated by Hippocrates says, I forget follow that system of regimen which, according to my ability and judgment, I will consider for the benefit of my patients, and abstain from whatever is deleterious and mischievous. I will give no deadly medicine to any one if asked I will not suggest any such counsel, and ... ...and wiggle in an ultrasound. I felt her turn, kick, and I also experienced her hiccups. I could feel the life inside of my and no pro-choice argument can convince me the Alexandria Nicole was not lively inside of me. I realize that p regnancy can often seem like a burden however, if you create a life you should be answerable for that life. If you choose to be responsible only for the nine months during your pregnancy, adoption is a loving and mature option. There are countless families that would love to adopt a baby. The choice of adoption gives your baby a chance to live. There can be no justification or reason given for being pro-choice - pro-death. Every child is created with a purpose from God. Before I formed you in the womb I knew you Before you were born I sanctified you And I ordained you a prophet to the nations. (Jeremiah 15)

Friar Lawrence is to Blame for the Deaths of Romeo and Juliet in Shakespeares Work :: Free Romeo and Juliet Essays

Romeo and Juliet, a famous love story about two star-crossed lovers who take their lives in order to be together. Their deaths are at the fault of one Friar Lawrence who, being an adult, a part of God and a trusted person in the community, betrayed that trust and attempted to wrap up up his wrong doings with a plan that ended in tragedy.The Friar was supposed to be a responsible adult and a man of God. This means that people would have come to him to confess their sins. Romeo and Juliet were young and naive and Friar Lawrence understood that genuinely well. He also understood their personalities and circumstances, but be quiet chose to marry them in hope that it would end the feud between the two families. As an adult he was also supposed to be a galvanic pile smarter ands wiser. Neither of those qualities were shown in any of his decision making.The lines ?For this alliance may so happy prove to turn your households? rancour to pure love,? (said by the Friar) is proof that he truly married them to end the feud.The position of trust that the families had given Friar Lawrence, he misused. This indicates that he didn?t really value that position of trust very much, because he proceeded in the marriage of Romeo and Juliet. When Friar Lawrence says ?In one respect I?ll thy assistant me for this alliance may so happy prove,? is the exact twinkling when the trust is broken because he has agreed to t marry the young lovers who were obviously too blinded by love to see the reality nerve of things. The Friar knew this, and he knew what was right, the fact that Romeo was incredibly impulsive and in love with being in love, and Juliet was naive enough to fall for him, but aside from that he gave in and made the wrong decision.The attempt that Friar Lawrence had made to fix up his wrong doings was a mistake and took a huge affair in leading up to the two deaths. He had a second chance to come clean and tell the families the truth, but he chose to ignore that haza rd and came up with a plan that resulted in the deaths of Romeo and Juliet. After Romeo had been banished, the plan that the Friar conjured up was for Juliet to take a potion which would make her appear dead.

Friar Lawrence is to Blame for the Deaths of Romeo and Juliet in Shakespeares Work :: Free Romeo and Juliet Essays

Romeo and Juliet, a famous screw story about two star-crossed lovers who take their lives in order to be together. Their deaths are at the fault of one Friar Lawrence who, being an adult, a man of God and a trusted person in the community, betrayed that trust and attempted to cover up his wrong doings with a plan that ended in tragedy.The Friar was supposititious to be a amenable adult and a man of God. This means that people would have come to him to confess their sins. Romeo and Juliet were young and naive and Friar Lawrence understood that very well. He similarly understood their personalities and circumstances, just still chose to marry them in hope that it would end the feud between the two families. As an adult he was also supposed to be a lot smarter ands wiser. Neither of those qualities were shown in any of his decision making.The lines ?For this alliance may so happy prove to turn your households? rancour to delicate love,? (said by the Friar) is proof that he truly m arried them to end the feud.The position of trust that the families had given Friar Lawrence, he misused. This indicates that he didn?t really honour that position of trust very much, because he proceeded in the marriage of Romeo and Juliet. When Friar Lawrence says ?In one respect I?ll thy assistant me for this alliance may so happy prove,? is the exact moment when the trust is broken because he has agreed to t marry the young lovers who were obviously too blinded by love to see the reality side of things. The Friar knew this, and he knew what was right, the fact that Romeo was incredibly impulsive and in love with being in love, and Juliet was naive enough to descend for him, but aside from that he gave in and made the wrong decision.The attempt that Friar Lawrence had made to fix up his wrong doings was a misplay and took a huge role in leading up to the two deaths. He had a second chance to come clean and tell the families the truth, but he chose to ignore that opportunity an d came up with a plan that resulted in the deaths of Romeo and Juliet. After Romeo had been banished, the plan that the Friar conjured up was for Juliet to take a potion which would make her get on dead.

Convergence Projects Fasb and Iasb

What ar the crossroad projects between FASB and IASB? What are their major problems? What are their major achievements? The Norwalk Agreement, first announced on family line of 2002, was a paramount step towards a unified global accounting standard. In this document, both U. S. Financial Accounting Standards Board (FASB) and the International Accounting Standards Boards (IASB) (the Boards) individually acknowledge their commitments to the reading of high quality, compatible accounting standards that could be used for both domestic and cross-border financial coverage. (MoU Progress Report, 2008) In 2006, and subsequently updated in 2008, the boards concord on a Memorandum of Understanding (MoU) which detailed the short and long-term convergence projects that would bring the most significant improvements to International Financial Reporting Standards (IFRS) and U. S. slackly Accepted Accounting Principles (US GAAP). (IASB-FASB, 2012). While many of the short-term and long-term convergence projects corroborate been completed, currently, the boards have yet to finalize all of the technical pronouncements regarding Financial Instruments, tax recognition, and Leases.Herein, I forget discuss the conclude of the convergence projects, their major problems they face and their major achievements to date. The purpose of the convergence of accounting standards is to have a single act of globally judge accounting standards where understandability, relevancy, reliability, and comparability across multinational borders are faithfully represented, and credible. Convergence refers to the increase in the comparability of different entities financial reports, which will contribute to the free flow of global investment and benefit a variety of stakeholders (i. e. , investors, corporates and auditors) (PWC, 2007).Additionally, to simplify and reduce the administrative burden on multinational reporting entities (FASB Attachment F, 2004), and improve the ability of inve stors to compare investments on a global basis and thus lower their risk of errors of judgment. (PWC, 2007) The goal, in brief, is an improved reporting assume built on principle-based standards that can be applied in a cost-effective manner. (PWC, 2007). Convergence would be achieved by the Boards adopting mutually accepted, high-quality standards where homogeneity and transparency are being applied internationally, leading to a firm global smashing markets. From inception, onvergence was initially slated to be completed by 2008, and then revised to June of 2011 however, setbacks currently business office the timetable for the remaining convergence projects to mid-2013. Opponents of the acceptance of IFRS have questioned whether IFRS would truly create a platform of standardization where comparability is evenly distributed. They point to the variations of IFRS and the reliance on captain judgment when using the principles-based standards. (AICPA, 2009) As a matter of fact, empirical data demonstrates this to be true as the legal environment, and most importantly, cultures, play a manipulation in interpretations.An analysis from 2007 shows that U. S. accountants consistently exhibit more conservatism than Greek accountants, with the former less likely to disclose information than U. S. Accountants. (Tsakumis, 2007) And more recently, a current study completed by Cass Business School at the City University of London, identified inconsistencies in compliance with certain impairment disclosure requirements across jurisdictions in Europe, which suggested that IFRS are not being evenly applied across jurisdictions. (Siac, 2013) Over time, there is a high possibility these situations will lead IFRS to become rules-based, defeating the purpose of flexibility in which IFRS standards affords its constituents. Furthermore, as a result of disagreements with certain standards, some convergence projects either were discontinued or resulted in different IASB and FASB standards (Pacter, 2013) For example, research and development (R&D) was not converged as all R&D is expensed under U. S. GAAP while some development costs are capitalized under IAS 38.Another challenge convergence faces is the fact that under IFRS, there are little industry-specific standards, which has led many commentators to voice concerns about how IFRS would impact their particular industry (AICPA, 2009). Other critics have soft concerns regarding the uncertainty surrounding funding for the IASB as its largely funded through voluntary contributions from a wide variety of participants across the worlds capital markets. The concern with that model is that it leaves the IASB open to the perception that organizations that provide funding could try to influence the accounting standards (SIAC, 2012).This observation questions whether there is true independence of the IASB and the integrity of its standard-setting process. besides it hasnt all been dark clouds there have been quite a few bright spots through the convergence projects. For example, in November 2007 an important milepost was achieved when the U. S. Securities and Exchange Commission (SEC) agreed to accept from foreign private issuers financial statements prepared in accordance with IFRS without reconciliation to U. S. GAAP. (AICPA, 2009).Moreover, major achievements have been attained in convergence completion of short-term projects along the overwhelming support of the international community and stakeholders who wish to have ease of comparability cross-borders. The G-20 group, comprising of 85% of global sodding(a) national product, have called for the implementation of a globally consistent set of accounting standards. (Gornik-Showerman, 2010). Today, IFRS is used in over 100 countries, and approximately 40% of planetary Fortune 500 companies currently use IFRS which is a testament to its high-quality standards and success in influencing global capital markets.In conclusion, global c onvergence has had major victories in attaining a globally accepted accounting standards, but it still has a few challenges ahead, specifically the SEC, who acknowledges IFRS is of high quality, but does not seem to think that the solution is the adoption of IFRS, but rather adopting some of its provisions. The SECs mindset defeats the purpose of globally set standards, which will lead IFRS and U. S GAAP to have their own separate standards with numerous similarities.In my opinion, there are too many variables in play that are uncontrollable, as we are dealing with human beings who are raised differently, with different place models, ethics, and are part of various societies where cultures influence their way of being. I do not feel there can be one globally accepted accounting standards as it is impossible to account for every single world-wide business transaction, or to predict what other standards will need to be established globally as economies change due to recessions, wars, and politics. References American Institute of Certified Public Accountants.April, 2009. Where Will the SEC Take the IFRS Roadmap? An AICPA Analysis of Comment Letters on the SECs Proposal. lendable from http//www. ifrs. com/updates/aicpa/IFRS_SEC. html Completing the February 2006 memorandum of Understanding A progress report and timetable for completion, September 2008. Available from http//www. fasb. org/cs/BlobServer? blobkey=idblobwhere=1175819018778blobheader=application%2Fpdfblobcol=urldatablobtable=MungoBlobs Financial Accounting Standards Advisory Council. contact 2004. Short-term International convergence.Available from http//www. fasb. org/cs/BlobServer? blobkey=idblobwhere=1175818823449blobheader=application%2Fpdfblobcol=urldatablobtable=MungoBlobs George T. Tsakumis. 2007. The Influence of culture on accountants application of financial reporting rules ABACUS, Vol. 43, No. 1. Gornik-Tomaszewski, Sylwia Showerman, Stebe. March 22, 2010. IFRS in the United States Chal lenges and Opportunities. followup of Business. St. Johns University, College of Business Administration Hans Hoogervorst Leslie F. Seidman. April 4, 2012.IASB-FASB Update Report to the FSB Plenary on Accounting Convergence Ken Ty Siac. January 25, 2013. Study by UK researchers shows diversity in IFRS application. Journal of Accountancy. Ken Ty Siac. September, 2012. Still in flux Future of IFRS in U. S. remains unclear after SEC report. Journal of Accountancy. Paul Pacter, CPA, PH. D. February, 2013. What have IASB and FASB convergence efforts achieved. Journal of Accountancy. PricewaterhouseCoopers. April, 2007. Viewpoint- Convergence of IFRS and US GAAP. Available fromhttp//www. pwc. ch/user_content/editor/files/publ_ass/pwc_viewpoint_0704_e. pdf

Bmw Startegic Planning Essay

Strategic planning can be define as the sue of developing and maintaining consistency between the organisational objectives and resources and its changing opportunities. Hence strategic planning aims to define and document an approach to doing transmission line that leads to satisfactory profits and growth. This approach or strategy sets the general at onceion for the use and management of all(a) resources including information, through and throughout the organisation. Generally this direction bequeath remain valid for an extended period of time. in that respect are several major components that make up the strategic plan. They whitethorn appear in various documentations formally or informally defined and they whitethorn collectively represent the values and priorities of the organization. These components are mission, vision, goals, objective, strategy and policy.Relationship between Mission, Vision, and ObjectiveBoth of mission and vision are relate to an organizations purpo se and are typically communicated in some written form. In mission and vision statement, BMW Malaysia can known about the value, and what they wants to run the business. BMW have a clearly communicated, widely understood, and collectively shared mission and vision have been shown to perform better than those companies without them (mission and vision), with at that they related to impressiveness when strategy and goals and objectives were aligned with them as well. BMW have the mission, vision, and objective in the cognitive process of planning strategies to attract the customer. In the relationship between mission, vision, and objective is aim the goals of BMW Malaysia Sdn.StakeholderStakeholders are one-on-ones, group, or organization that has direct or indirect in an organization because it can affect or be affected by the organizations actions, objectives, and policies. Key stakeholders in a business organization include creditors, customers, directors, employees, government, shareholders, suppliers, unions, and community from which the business draws its resources.Stakeholder AnalysisStakeholders abstract is a process of systematically gathering and analyzing qualitative information to stipulate whose evokes should be taken into account when developing and/or implementing a policy or program. Stake holder analysis is important to BMW Company because they need to do an analysis for their own plans so that they can find out what mistake they has done it and make a correction on it. This analysis as well pull up stakes determine that they can make a comparison with other competitors. Although, the stakeholder analysis originated from the business sciences, it has evolved into a field that now incorporate economics, political science, and game and decision guess and environmental sciences. The current models of stakeholder analysis are applying a variety of tools on both qualitative and quantitative data to envision stakeholders with their smirch, influence with other groups and their interest in a particular reform.It also provide an idea of the impact of reforms and the potential power struggles among the groups and individuals and assistants identify potential strategies for negotiating with opposing. Furthermore, another importance of stakeholder analysis is find prevention. Analytic stakeholders sometimes would bring complicated and complex analysis and sometimes unexpected problem. Therefore, stakeholder management should carefully managed the business environment occur in the company. unpredicted negative development in the BMW Company can increase the risk.Last exclusively not least is the rationality. The management should perceive the ability of the stakeholder group as to whole step the financial performance. The stakeholder commitment can show a moral duty by claim the benefits from the stakeholder management to the ethical principle.ConclusionAs a result, the stakeholder analysis is an effective methodology as to evaluate the management process in the BMW Company. This analysis can help the management construct the identifiable and effective control and management. This analysis can convey sufficient and active project for BMW Company.IntroductionMost of the companies are practicing the organizational audit and environmental audit which may help them to solve any problem in the company and also give them opportunity to improving their business. Organizational audit can be defined as internal audit which is provide the independent professional service, to serve not only foe management, but also the whole organization. Besides that, it also may assurance that an organizations risk management, authority and internal control processes will be operate effectively. This means that the organizational audits will piece or care the important basic issues such as survival and prosperity of the company.Environmental audit can be clarified as the broad. This will include all the outsider people t o involve in the company. Or in other meaning, it is a systematic of dealings between any business operation and it is surrounding. This may contain the air, land, water legal constraint. For example, it may cause the community around the business, places that they doing the business, and the publics perception of the operating company in the local area. Besides that, environmental audit can be simplified as an independent third party of assessment of the current status which may occupy the organizations agreement with local environmental law. It also will be the assessment of the financial advantages and disadvantages for the company.Factors that affect the internal audit inhering factors are identifying through SWOT analysis. SWOT analysis consists of strength, weaknesses, opportunities and threats. The strength and weakness probably come for the management of the manager and employee. While the opportunity and threat is access from the customers.Factors that affect the external auditExternal factors are identifying through PEST analysis. PEST analysis consists of political, economical, social and technological. Technological and economical variables are affecting by the media. While the political and social are affecting by suppliers and distributors.ConclusionBMW has analysed their organisational audit and environmental audits with the SWOT and PEST analysis. The analysis tools is where you recommend and improve their through this analysis tools can helps the company measure the performance of the internal and external factors in BMW Company.IntroductionStrategic billet is important part in a company. It is because, it will advertising the strategies to consider. For example the product or brand to be effectively positioned within the customers mind, general research into target audience, rivalrys advertising activity needs to take place. If the strategic positioning is successful, it may be situate the product in the mind of the customer when it comes to get time. Besides that, the criteria that a management should become aware of is the price, quality of product, convenience, time, and relevance which will attributes consumers associate to brands within a category. Strategic positioning is important to a company because they are a tiny little business which can plan heated down to one sentence.Besides that, it also will soon define the target, the categories which the company struggles, the differentiated benefits, and what the company must do to prove the differentiated to the customer. Moreover, strategic positioning also will develop the brand positioning to forces the company to consider what they want to be successful. Without a clear and good strategic positioning, the company may lose lots of time and money in hopeless. If the strategic positioning is not be clear, it doesnt have real, meaningful, differentiated value to the marketplace and your organization, it will be not only wandering but somehow it will aimlessly, the chances of real success are greatly lessen.Strategic Positioning TechniquesStrategic positioning is a key to business success. It has the advantage to help the company to focus what they do and market place to know what you stand for. This strategic position of a business includes the devising the desired position of the foot present and foreseeable development. Their strategic positioning techniques are show as belowI. Market SegmentationSegmentation system is well designed to measure the interests, attitudes and behaviours of their marketing mix. Segmentation, targeting and positioning are tools that a company used to add-on competitive advantage in the market. Market segmentation is the process of dividing the market into homogeneous groups according to the characteristics planned for the product acquire. BMW is a huge and well known self-propelling industry in all around the world. Therefore, their market segmentation is larger than others. They need to fulfil many requir ement by differentiate their marketing plans. Other segmentation is target marketing. Target market can recognise the change of customers and what the company offer uping. Different customers have different needs so it is possible to satisfy their customers by treating them alike.This segment enables a company like BMW trade individual marketing plans of each customer group. Market segmentation is torn into some section which is geographic and demographic segment. Geographic segmentation variables require the region, size of nation areas, population density and climate. Big population can increase the faith and build trust among their customers. BMW Company also can be their strategic position in gain the customers trust and believe. While, demographic segmentation includes the age, gender, family size and life cycle and others. When the family have big members, even when one of the members is secure with BMW, the others can build their trust towards the BMWs products. They will analyse through the product that the members bought from BMW.II. BenchmarkingBenchmarking is the process of identifying the trump out practice on how the product is created and delivered to the suppliers and customers. The objective of benchmarking is to understand and evaluate the current position of a business or organisation. Benchmarking examine on how the company strain their performance levels. This technique helps the company explain the process behind the excellent performance that the company acquire. Strength of benchmarking is lies on the way the organisation measure the impact of the effectiveness of their processes. For example, BMW has famous and huge benchmarking form the automotive that they produce. They own benchmarking make their financial become higher and higher. This includes the activity such attracting the customers by meeting their needs. All the department will work together to gain the customers concerned. One type of benchmarking is a strategic benchma rking.This strategic benchmarking is concerned on the strategic action and change. BMW has many strategic actions in market their product to all their customers in the international market. Their most target market are individual which has family and many member. BMW offers security for each of the automotive that they produced. The person that used the facilities that BMW offer will feel secure and they always trust to deal with BMW in future. The best benchmarking process need to carry out properly as to gain the experiences repeatedly. The best practice is used by the successful organisation as a tool of continually improving the production. The reason of product development can offer the necessary to undertake the best practice that BMW acquire.ConclusionAs a conclusion, BMW has their strategic objective to be achieved. The technique that I can propose to BMW to achieve their objective is benchmarking and market segmentation. These techniques will bring effectiveness to the BMW performance and helps BMW develop their strategic positioning.

Citizen Kane Breakfast Montage Essay

Abstract While it is evident to the viewer that Charles and Emilys marriage is falling apart during Citizen Kanes breakfast collage, the mise-en-scene and technical devices utilize to reinforce this idea argon less recognizable. The variation of the actors demeanors and place handst, the progression of costumes, and the use of lighting subtly support the presentation of a deteriorating marriage, and further more than, of Kanes inability to keep going a successful, lasting relationship due to his career.The mise-en-scene and technical devices used in the montage are by no means limited to this portion of the film. In fact, they are found in numerous scenes throughout the movie to reveal other relationships that have fallen apart as a result of Kanes profession, such as his friendship with Jed Leland and romance with Susan Alexander.The actors attitudes in all(prenominal) sequence in the montage and their placement in relation to one another are each examples of the mise-en-scene po rtraying Charles and Emilys feelings toward each other as clock passes in their marriage. The introduction to the montage shows the viewer two individuals playfully flirting later a long night of parties. Charles even plays the role of a butler as he serves his wife. Emily on the other hand, giggles and smiles as she begs her husband to stay category with her a brusque longer before he goes to work. As each successive sequence passes, Emily becomes reprimanding as her husband begins to spend more time at work, scornful when he insists on putting Mr. Bernsteins gift in the nursery and when he insults the president in his report, and eventually sad as she sits at a silent breakfast table reading the rival newspaper of her husbands. Charles tone of voice evolves from flirtatious in the opening sequence, to powerful and exacting as his paper starts to become more successful, to critical when his wife starts to question his authority and literary topics, to demanding as he tells Em ily people will think what I want them to think.This last controlling statement reflects a later scene, where a drunk Jed Leland writes a truthful article about Susan Alexanders stern opera performance. Kane and Leland initially wrote a declaration of principles stating that the newspaper would constantly bring the people honest news. To advance his career, Kane stepped away from that principle and only showed the people what he wanted them to see. The difference between Leland wanting to be an honest reporter and Kane wanting to become a successful businessman, no matter what the cost, destroyed the mens friendship. Not only do Charles and Emilys tone of voice change with each successive sequence, but the length of conversations and the distance between the brace also change by becoming shorter and more distanced.The first sequence is a long, flirtatious banter consisting of talk about parties and Emilys beauty with little talk of the newspaper between the married couple sitting next to each other. each progressive breakfast has a shorter conversation dominated by talk of the newspaper as opposed to the couples relationship. After the first breakfast, Emily and Charles sit on opposite sides of the table, a physical demonstration of how the newspaper is creating distance between husband and wife. A similar example of evolved physical distance can be seen in the later romance between Charles and Susan Alexander.A prime illustration of this is the scene where Susan is putting together a puzzle on one side of the massive living room in Xanadu and Charles is standing(a) at the other end. When Charles and Susan started seeing each other, they were more often than not close in proximity. Susan was an asset for the Inquirer during her opera career, where Kane would have great reviews written about her performances, despite the fact that they violated his Declaration of Principles. Huge audiences were brought to his newly built opera house, thus making his name mo re popular. However, once the sulfur Mrs. Kane ended her career as an opera singer and was no longer useful to the newspaper, Charles began to separate himself from her. The progression of Emily and Charles physical eruptance- from striking clothing, hair, and general upkeep to uncomplete husband nor wife trying to impress their significant other with their physical presentation- is another example of mise-en-scene exhibiting the failing of the relationship. Emilys first outfit is a frilly, skin-exposing correct that was worn during an evening out.Her hair is in an intricate, pretty up do and her makeup lightly done, but her skin still youthful without blemishes or wrinkles. Each following sequence has Emily wearing a dress that shows less skin and is more proper, her hair worn increasingly more carelessly, and her face showing more wrinkles and looking less youthful with a sad expression. Charles follows a similar pattern in the way his dress evolves. He initially wears a vitr ine meant for a party and looks handsome with his hair slicked back and almost no sign of age on his face. However, he starts wearing robes to breakfast with unkempt hair, not looking to impress his wife. A few sequences in, we start seeing Charles back in a suit, but with increased amounts of age lines visible on his face, indicating that he is spending more time and energy at work, and he is either coming home from work around breakfast time or leaving immediately after breakfast to tend to the Inquirer.While the clothing choices of each character reflects the decreasing effort to please each other, the wrinkles on each characters face shows how both the relationship and the newspaper are starting to perturb both husband and wife. Both secern lighting and fill lighting conduct to the montage by depicting the time of each day and the presentation of the actors faces. The key light is a parallel in every sequence of the montage. It always comes from the back window and portrays th at it is the same time of day in each sequence. The corresponding unvarying time of day paired with the evolving conversations and attire described preliminary create a feeling that the act of having breakfast together has become routine and a burden as opposed to romantic for the couple. While the key light is unchanged throughout the montage, the fill light on each actors face changes in each sequence to assist in the idea that time is passing.A large amount of fill light is used at the outset of the montage, giving a youthful, blemish-less look to the faces of Charles and Emily. However, the fill light becomes less dramatic in each successive sequence, giving Charles an intensifying harshness on his face with more age lines and Emily more dramatic shadows along her cheekbones and eyes, making her appear to be tired and sad. Acting, costumes, and lighting are all devices used throughout Citizen Kane to demonstrate failing relationships between Kane and some of the closest indivi duals in his life, including Emily, Jed Leland, and Susan Alexander. Nevertheless, the breakfast montage effectively applies both mise-en-scene and technical devices to display the first broken relationship caused by Charles Kanes passion for the Inquirer.

Dr. Strangelove

653 Throughout Dr. Strangelove, there are examples of a variety of draws and leadership styles or lack thereof. A majority of the characters in this movie obviously micturate a difficult time being effective leaders. It is apparent from the radical of the movie, particularly the scene where Mandrake enters Rippers office. There are obvious issues with his Rippers mental capabilities. Ripper, because of his position, at nigh point must have been an excellent leader, appears to have incapacitated his sense of reality and become paranoid.This became clear when he convinced himself that the Russians had infiltrated the water system, which are the causing him ill effects. Because of his delusions and paranoia, Ripper put his country at risk of a disaster confirming that he is incapable of still leading. On the other hand, Mandrake appears to be a sufficient leader and makes every attempt to quiet Ripper and try to obtain the code to stop an unnecessary attack on the Soviet norther n. Throughout the movie, Mandrake appears to be the most competent leader and in the end confirms this by deciphering a code that prevented all but one of the bombings.Buck Turgidson sees himself throughout Dr. Strangelove as a superior officer and leader. Proven repeatedly through the movie Turgidson exhibits an enormous ego and has a questionable sense of leadership. He seems more occupied with his personal life and his paranoid beliefs of the Soviet Union than leading his saving his own country. The president in this film, Merkin Muffley, is an interesting word-painting of a United States President. Muffley visual aspects no exceptional leadership skills but does seem to have the ability to make his own decisions. However, there are points while in the war room that make his leadership skills questionable.The conversations between the president and Dmitri Kissof, for instance, definitely show a submissive side of Muffley. However, he does seem to redeem himself in several scen es when making appropriate decisions in effort to halt the bombings. Col. Bat Guano appears to be a strong leader and commander. During the scene of Mandrakes capture the colonel is forceful however shows the skill to accommodate Mandrake. This is apparent when the Colonel fires upon the soda machine to assist Mandrake in getting enough change to contact the president.A leader like this is an asset in any situation, especially this one. Soviet premier Dmitri Kissof is a humorous portrayal of any type of leader. Kissof, portrayed to be a drunken leader, is more interested in his personal amusement rather than leading his country. During the scene where the president is speaking to Kissof, it becomes apparent that instead of ruling his country, he is enjoying a party and listening to loud music. While pilot Maj. T. J. Kong is not one of the main leaders in Dr. Strangelove however, he is an imperative leader.His leadership skills are far superior compared to a greater part of other le aders in this movie. Examples of his superior skills, exhibited in the last few scenes, Major Kong risks his life to repair the bomb doors in his plane, resulting in his riding the bomb to the ground for detonation. Finally, Dr. Strange-love is not particularly a leader but more of an information source. Although it is apparent through the few scenes he appears, that at one time, he was an important asset to the Nazis and some sort of scientist but now was an important source of information regarding the doomsday device.In the end, the few good quality leaders were essential in the boffo return of all but one bomber. Unfortunately, this last bomber also had a great leader who was determined to complete his mission, and succeeded in his bomb detonating. Dr. Strangelove surely reveals different leaders and the detrimental effects poor leadership can result in. Works Cited Dr. Strangelove or How I Learned to Stop Worrying and fuck the Bomb. Screenplay by Stanley Kubrick. Dir. Stanle y Kubrick. 1963. Columbia Pictures, 2004. DVD

Personal Identity †Philosophy Essay

It is easy to see oneself as the same person we were ten, twenty, or fifty years ago. We can define identity through our material presence, life experiences, memories, and intellectual awareness of self. One can testify our campaignence as a person through our existence as a person. simply what makes us the same person? In this paper, I will argue for the simple view of the persistency of identity that it is impossible to determine what single involvement that makes us the same person over time. I will support my claim with the refutation of the main complex view claims of the body, brain and psychological persistency criterion.Entrenched in the simple view is the idea that ain identity, and the persistence of personal identity, cannot be measured through philosophical discourse or scientific investigation. There are a number of opposing arguments, known as complex theories of personal identity. In each of these arguments, the central claim is that either the body, the brain , or the psychological continuity of an individual determines how they persist as the same person (Garrett, 1998, p 52). To call them complex is a misnomer for each is far too minute to properly define and explain personal identity.Complex argument 1 Psychological continuity John Locke defines a person as a thinking, dexterous being, that has reason and reflection and can consider itself as itself, the same thinking thing, in different times and places (Locke, 1689, p 1-6). This statement suggests that, in order to persist as the same person, we must sacrifice a moral mind which persists through time. We can say that a person is psychologically continuous if they have a mental state that is descendent from their previous mental states.For example, this speculation states that a five-year-old will be the same person when they are a 25-year-old, because their mental state in later years is descendent from their earlier years. Counter argument By its very nature, the idea of psy chological continuity is flawed. It is not strange for an individuals mental state to be changed so drastically that they could not truly be considered the same person. Several examples have been made by Waller sufferers of cognitive impairments such as dementia, people who have gone through seekful or traumatic situations, and war eterans that are affected by post-traumatic stress disorder (Waller, 2011, p 198-210).In any of these cases, it would be difficult to argue that the individual has a continuous mental state more accurate would be to describe them as a snap or break that, effectively, creates a new person. The only conclusion is that these individuals do not persist, as their psychological states render radically different from their previous psychological states. Complex argument 2 Persistence of the body Another expression of the complex view is the body criterion. hurtle simply, a person is said to persist if they exist in the same physical body over time. In this case, the previously mentioned dementia or posttraumatic stress disorder sufferers would be considered the same people, as their physical body has continued. The theory suggests a brute physical relation between body and identity (Korfmacher, 2006). Without regard for mental state, an individual is considered to have a persistent personal identity as long as their body survives. Counter argument This theory lends itself easily to conception experiments, and they chop-chop expose some(prenominal) problems.If individual A receives an organ donation from individual B, can it be said that individual A has taken some of Bs identity? Surely not. It would be absurd to suggest that having the kidney or liver of another person would affect ones persistence as an individual. Similarly, if individual C had their body cloned, it would not make their clone the same person. There is much(prenominal) more to personal identity than can be defined by something so comparatively insignificant as t he physical body. Complex argument 3 Persistence of the brainThe brain is the functional center on of the human body the place where memories are stored, feelings are felt, and environmental signals are processed. It is unsurprising, therefore, that the brain is so often considered to be the home of personal identity. This theory is a staple of many science fiction texts as a convention, the cognizant brain in a jar or brain transplant recipient is fairly common. Proponents of this we are our brains theory claim that, so long as the brain persists, so does the person. Counter argumentThis theory seems to refer to consciousness preferably than the physicality of the brain, so it is important to make a clarification between the two. Julian Baggini suggests that we should view the kin between consciousness and identity similarly to the relationship between a musical score and the paper it is written on (Baggini, 2005, pp. 112-114). In other words, the brain is simply a storage sp ace for our memories, thoughts, and self-awareness. Should it not, therefore, be so that an individual could simply persist as a brain in a jar, provided they could be removeed in that state?If the entirety of personal identity is stored in the brain, there must be no need for the rest of the body beyond keeping the brain alive. Such a theory could not possibly be true life experiences and interactions with the world are such an intrinsic part of identity that we could not persist without them. The theory that consciousness plays a significant role in the persistence of personal identity is appealing, but it can not be said that the brain alone could sustain consciousness.ConclusionTo call the simple view of the persistence of personal identity simple is almost deceptive deep consideration on the subject quickly turns towards the complex. It is easy to grasp at the categories of body, brain, and mental state, but it would be wrong to say that the persistence of any of those equate s to the persistence of an individual. Personal identity is something so much harder to define, and it is harder still to find definitive measures of its continuation. Personal identity is evasive, and fleeting it is intangible, ever-changing. Its persistence is so much more than can be determined.

Shakespeare’s Romeo & Juliet – Film Comparison

There are many differences between the directors techniques used in both necessitates. The choice of location is evidently disparate. Baz Luhrmann in his 1997 mutation of the subscribe to presents Verona as a youthful city, dominated by bursts of chaotic urban violence. He uses panning shots across the metropolis with police cars and helicopters darting about, and human casualties strewn across the ground. This would be quite different to Shakespeares original setting in a rural Italian town. Verona beach is the cities name, and this is used thorough pathetic f aloneacy to create a blasphemouser feel to the postulate Mer have it awayios death cry A plague, on both your houses seem to take immediate effect as a storm is called in.In Zeffirellis 1968 scene, Verona is a adjacent representation to what Shakespeare might have had in mind in the late 1500s a small town, with only a few icons such(prenominal) as the perform and the marketplace, instead of a whole city as in Lu hrmanns lease.Baz Luhrmann uses wide, panning aerial shots of the city, with quick changes for illustration the introductory scene when flashes of newspaper headlines are transposed with musical composition from the chorus of the play. These camera shots create a sense of urgency and impending doom. He uses stills on the characters faces to emphasize emotions, and also on key features to highlight their immensity to the audience. For example the statue of Christ with his arms outstretched, the heads of both families & archive footage of the previous brawls.The camera shots in Franco Zeffirellis film differ though his more(prenominal)(prenominal) extensive use of adjacent up action shots such as the marketplace brawl between the Montagues and the Capulets. The diegetic sounds add realism, and so the audience feels like a participant in the action, earlier than an onlooker. Zeffirelli also places the camera in the centre of the ii families, to create a sense of equality an d balance emphasising the Both alike in dignity, quote from the chorus.The two directors have interpreted the mood differently, and this is shown in numerous ways clothing, accent and attitude are all contributing factors. In Luhrmans film the Montagues are all shown with Hawaiian shirts and army haircuts, but they turn out to be the weaker, more submissive family when faced with the prospect of fighting without their masters.The Capulets however are completely different. With dark leather jackets and sunglasses they radiate malice, this is also shown though the music, as normal noises are heightened and western type music slowly plays. The sunglasses could also be a disguise, hiding their eyes and their background roots as Latin people. Latinos were considered to be an inferior race in America, and so they are trying to overcompensate this by acting more aggressive and violent towards anyone who could be a threat.Zeffirelli uses bright and colourful costumes in his film for the Capulets they are more laid back, intimately like practical jokers with nothing to do. The atmosphere that they create lacks any kind of malice. It is al or so the same with the Montagues in this film, but they wear more neutral colours, such as dark blue, and black to suggest their scholarly upbringing.There is also the underlying subject of the fate that is controlling Romeo and Juliet For example just after Romeo kills Tybalt he shouts, I am fortunes fool As a character I think Romeo is just trying to blame his own misfortune on something else to be free of guilt.Dramatic irony also plays a key part in both films, whereby the audience kat once vital pieces of information that the characters do not. For example in Luhrmanns film when Mercutio is stabbed, he puts on a brave face to his friends but reveals his true pain only to the camera when he turns around. Also in Zeffirellis film, when Tybalt stabs Mercutio, only he and the audience can see the blood on his sword.Part 6I thi nk the audience response to each film would have been from an entirely different perspective. In Luhrmanns version both families are shown as if they had played an equal part in the death of Romeo & Juliet because of changes throughout the film for example in the opening scene, the Montagues start the fight by biting their thumbs at the Capulets, instead of the other way around. This film would be suited for a modern audience, as Luhrmann has omitted some of Shakespeares original language, making it accessible to a wider range of people.In the opening scene of the newer film, I think Luhrmann chose a modern city as the setting for the film, to present a hectic urban world familiar to a 20th centuary audience. The media coverage of the feud makes the plays events seem more realistic as they watch violent videos of the chaos on the streets of Verona. The updated and renamed Verona Beach is a clever mechanism by which peaceful and violent worlds collide.Franco Zeffirellis opening to t he film was much slower and spread out with a gentle beginning he introduces the film with the main chorus and then goes on to the marketplace scene the Capulets are the main cause of the trouble and the audience take an instant dislike to them. I think this is a terrible way to start the film as the audience usually judge the main characters within their first few scenes, and Capulets are always the troublemakers.I personally prefer Baz Luhrmanns modern version of the opening scene, as it is more direct and engaging towards a modern audience with better special effects such as the gas aim explosion it has enhanced sound effects and a wide choice of music. It appeals to me more that the Zeffirelli version, which even though is more accurate and faithful to the original script, it now comes across to me as outdated.Luhrmanns omissions from the original script are vital into understanding what kind of film he wanted to demonstrate for example he cut a lengthy dialogue between the Capulets Sampson and Gregory in favour of a more explosive and dramatic opening to the 3rd brawl in the petrol station.Many of the omissions are also to do with sexual hints or jokes, which would be perfectly ordinary in Shakespearean times, but a modern audience, would not understand or approve of them. Luhrmann also changed the timing of Juliets scene to after Mercutios death to show the change in attitude that Romeo has gone through, from being more faithful to his wife than his friends to the exact opposite.In the end I think each films outcome was decided by what kind of film the directors wanted to show to the audience With Baz Luhrmann going for a modern love story / action film, and Franco Zeffirelli opting for a more traditional retelling of the classic play. This influenced how the characters would be portrayed, the location of the films, the scenery and most importantly, the language in their retelling of Shakespeares Romeo and Juliet.

Codes and Convention

Codes and conventions In the short humbug whats a female genital organ Mom, Kathleen Rockwell uses several convincing techniques to carry out(a) the channelise question on civility. One accurate is metaphors, in the short explanation the author Kathleen Rockwell describes the scene in the myth were they see a homeless women out the bus window. She stopped at a wasteb commandet and retrieved a large discarded sketch book. She flipped by means of it until she found a blank page. Standing on the corner of sixth and 14th, she reached into one of her bags and found a marker.She make on a deft stroke, and then an other(a), on the page another artist left over(p) her. My bus moved on. This can be carried out as a metaphor for baseball club and how we meet unless treat homelessness people. Nevertheless we dont acknowledge it, as a result of ignorance. We ar use to pressing on as well as assume we never saw them or they didnt exist. Hence moving on with our uncivil behavior. Kathl een Rockwell sees a person that has some issue with I them. A able women however she is homeless so society will ignore her and continue on with there perfunctory lives.Another technique is she uses first person to relate with the short story. She asks questions moreover show that their scargond, a feeling that umpteen people have. They had to do it, anyone would have done it, exclusively did they cry while they were doing it? The moving picture test press out driveway family by Glenn H. Austin analyze the argument of homelessness and how society looks down on, preferentially ignores the reality of reenforcement on the streets. These pictures show how everyone has approximately the same feelings therefore society doesnt show the same type to the homeless.The couple in the photo their attitude shows carelessness as is seen no eye-contact with each other, and perhaps the impulse to avoid any connection to homelessness. Another example is the first picture a homeless valet holds a sign reading, Talk to me, how the homeless, like anybody else, need some interaction, outside of their, State Street Family. The statute title is a technique putting all the images together display the fact those living on the street are connected together as a family. 1st paragraph The short story whats a bum mom by Kathleen Rockwell and the photo essay State Street Family by Glenn H.Austin firmness of purpose the guiding question, who is liable for civility? The text I have chosen to better answer the guiding question is what a bum mom. In this short story it shows you a better understanding of the vertices, moreover what can happen. The short story whats a bum mom Deals with the damage of ignorance in society towards the homelessness and civility. Later we ask ourselves the question do we really know how to be civil to more than upright our family, friends and people who are not homeless.We are fortunate and dont know how to act when we are put into a situation lik e this. At the begging of the short story the homeless women ask for a quarter, nevertheless the women mad up an excuse like (. Put one in virtually ballet and getting her hopes up). It showed she was nervous and didnt know how to act in this given situation. She gave the homeless women excuses qualification her feel like shes not worth paying any attention to. The author is difficult to show according to society, she is below everyone else. Society is also enduring incivility towards younger human.Like Isabelle she is 5 historic period old and she has already taken into a count how to label society especially homeless people, do drugs addicts, bum, alcoholics, ECT. The author is saying we dont moreover see the vertices we do our best to ignore them. This story is trying to show us that the incivility of ignoring homelessness is recurring again and again. Its not going to stop we rock to keep on pretending their not their and move on with our lives. The only(prenominal) time they catch everyones attention is when violence occurs. The author says (the arm scene).The purpose of the photo essay is to show the fact that everyone wants someone to talk to, socially interact with, Moreover deserve the same civility as others that can be shown with social interaction. Like with the first text a homeless man wrote talk to me. The photo essay brings up the question on whos responsible for civility. The author is showing the emotions within them, also showing how we just ignore it and move on. We dont think of them as homeless or level off consider them as, we call the bums. We ignore them and thats not an excuse for incivility 2nd -Last paragraphAdmitting both texts corporation with the guiding question the short story gave a better understanding of the guiding question. The author made it easy to describe and point moreover her struggle with her own responsibility with civility in terms of the homeless. Therefore its easier for us to connect to as present day society does the same thing as the picture essay and the short story. The movie bum fights this movie is about fighting and attempting critic stunts in exchange for money, alcohol, and other incentives. In this movie men are hurting each other and people for money.Like in the, short story whats a bum mom. When the woman was attacked by a man saying he mugged her 5 bucks (add the scene). Its also similar to the drawing homeless people be harassed by police officers moreover families on the street. Like in the photo essay it shows families attempt on the street or when the police officers harassed a homeless man for sleeping in the park. It all comes down to society thinks their superior than homeless people, like they dont matter and they shouldnt. The only thing the matters in society and to the government is the amount of money you have. Last paragraphThe author Kathleen Rockwell, the short story whats a bum mom shows a better understanding on the guiding question. Who is respon sible for civility? By giving us a text we can easily find a connection to moreover answer and think about the question she asked in the text. Aside from reading this story we start questioning our own civility therefore start asking are we civil to only the ones we love and know wont hurt us. Or just the one we think we could trust. Although the photo essay comes to a conclusion on whos responsible for civility, it catches our attention to the problem of civility but not as well as the short story did.

Advertising Causes And Effects Essay

Advertisement industries require affected the human for decades up until these days. We earth-closet see those flashy, catchy and colorful advertisements everywhere especially through mass media. United States was describe as the largest and creative publicize market in the world. Some people thought that advertising does not affect much on their lifestyles and some would just making assumptions that advertisements after part cause negative do to consumers especially when it is related to the products fiber. However, we cannot be too judgmental on advertising industries because they have their own benefits. It is very important to take note that advertising does have its own positive ramp to rudes economy, companies and withal society. Firstly, advertising can bring benefits to the economy. This is because, advertising fork over more jobs compare to the others. They offers diversity of careers option want writers, authors, artist, editors and others.According to the Wor ld Advertising Federation (WFA), US advertising generate 18.2 million out of the 126.7 million jobs in that country (2008). Besides that, advertising give way a enormous share on the countrys economy. Every advertisement that has been divulged, need to pay certain amounts of tax income in order for them to publicize the advertisement to the public. According to the Wall Street Journal, Hungary adopt tax as high as 40% on annual advertising (Feher, 2014). Next, the price of the product go forth in like manner be reduced through advertising. Most of the companies nowadays are more focusing on the quality of their products instead of gaining bring in. One of the strategies that advertisement industries applied in their public relation are by service of process the customers to understand more about the products and the company (McNamara, n.d ). Hence, the economy of the country can really be boosts up through advertising.In addition, the society are similarly affected with the benefits of advertisements. Through advertisements, people can be aware about commercial products and calamities that happened in the world these days. For example, the advertisements that shared on health drinks and toiletry products can generate awareness about health and hygiene to public (Kannan, 2013). Besides, some companies that produce cosmetic products will promote their products by comparing their product and advertise them through mass media.Consumers would have varieties of options to choose by reading or watching those advertisements since 84 percent of mobile users in Malaysia tend to click on mobile advertisements in order for them to find new products and information (Siti Shameen, 2014). Moreover, people can also announce their feeling through advertising.This has seems to be happening in the United States where they allow people to show on their supports regarding the sensitive issues like politics, religion and races. For example, in New York and San Francisco, t hey have the advertisement that shows Muslims are savages. (Badger, 2012). Besides, advertisements can also be used to inform public about social events and performances that are going to be held in the future. For instance, the Ad Council, a non- profit organization in the United States had sponsored many public service announcements like their famous Loose Lips Sink Ships where they run to promote national security during World War II (Morley, 2015). Therefore, advertising brings benefits not only for the consumers but also the society.Next, advertising has made a huge refer on companies. The companies can now create maximal profits through advertising. By having their advertisement aerate frequently through pamphlets, mass media and others, they would attract more customers in buying their products. When they are attracted in tone at the advertisements, they would be intimidated in buying the products thus causing the rise of the companys profit. When the advertisements are be ing aired through the internet, they would reduce more on their capitals thus, maximizing on their profit (Wright,2015)Besides, advertising also encourage the companies to compete and provide new products. When each of the company produce different types of new products with more improved qualities, the other companies would feel challenged thus producing a better quality of the products. By advertising, it can also improve the companys public image among the consumer. This is because when a company produce advertisements through mass media, the consumer would assume that the product is quality-proven. It all depends on the companys decision in conveying the message whether in a good way or the opposite (Thompson, 2014). Thus, advertising contribute to the advantages of the companies.In a nutshell, advertising brings advantages not only for the economy but also to the companies and the consumers. This is because, advertising can bring maximal profits to the company by generating mo re customers in buying their products. Besides that, the consumers would also have the power to decide which product suits them well through the exposure that they get through advertisements. Next, the countrys economy can also be generate by providing more jobs in the advertisements industries. Therefore, advertisements brings benefits to the worlds economy.1. Siti Shameen, M.K. (2014).Malaysians love clicking on mobile ads. New Straits Times. p 5.2. Feher, M. (2011). Hungary adopts tax on advertising revenue. The Wall Street JournalRetrieved fromhttp//www.wsj.com/articles/hungaryadoptstaxonadvertisingrevenue1402511876

Resourcing and talent planning assessment Essay

This assignment will be analyse what constitutes best practice in enlisting and plectron, and explain what strategies should be ingestiond to ensure the best figureant and most effective employees atomic number 18 selected. In particular this essay will focus on The use of project descriptions, personal specifications and competence frameworks. Analysing the main recruitment and selection rules.Explaining the main command that impacts on recruitment and selection. Describing how contracts of traffic ar established.At its core, recruitment and selection is about attracting and employing the most qualified and cap satisfactory single that will add value to the organisation. Marchington and Wilkinson (2008, 223) explain the importance of recruitment, Staffing and resourcing, and in particular recruitment and selection, is a sm either feature of HRM in all told organisations, irrespective of their size, structure or sector.Once an organisation has identified that a va open firecy has arisen, it is best practice is to complete job analysis to identify the key duties and responsibilities of the intention. This is used to relieve oneself an up to meet job description and personal specification for the new job role. It is important that these documents argon reviewed, as the existing versions whitethorn not take key duties and skills that the role as evolved to demand. In somewhat(a) cases the job description and personal specification will not postulate been reviewed since the previous employee was appointed. Well indite job descriptions should identify the duties and responsibilities scenes should expect to undertake if successful.They should also include a job title, location of broadcast and reporting structure. Personal specifications should identify the key attri stilles required, such(prenominal)(prenominal) as qualifications, experience and attitude. They also often include any entreeal requirements such as a driving licence / requireme nt to travel and so on These attributes argon often split into essential and desirable areas. Once these have beenfinalised they drop then be used to advertise and recruit a new employee, either by advertising directly (company intranet / website, local press etc) or used to give an employment agency / recruitment consultant a background from which to work. These documents may also inform questions asked at interview.Leatherbarrow and Fletcher (2014, 76) discuss the varied use of job descriptions, In addition to their use in recruitment, job descriptions have a key role in other activities, such as identifying training necessitate, and introducing or reviewing a job evaluation scheme and other systems of payment.However, not all HR experts agree on the usefulness of job descriptions, as demonstrated by Marchington and Wilkinson (2008, 236), Despite world widely used, job descriptions have been heavily criticised for being outmoded and increasingly irrelevant to modern conditio ns, characteristic of what is sop upn as a collectivist, inflexible and more than rules-orientated culture. If an organisation chooses not to use a personal profile, they may instead use a competency framework.These often have a greater ferocity on the skills an individual has, such as communication skills, people management, customer service, problem solving etc, rather than the previous experience or qualifications. Leatherbarrow and Fletcher (2014, 179) explain competency frameworks, Similar to personal specifications, competency frameworks outline a list of characteristics which are required by the extend holder. These may be organisation-wide competencies or specific to the job such as attention to detail or numeracy perhaps for an accountant.When recruiting for a vacancy in that location are various methods that can be used, depending on if the vacancy is to be advertised internally (to existing employees) or externally (to the general public). Sourcing candidates inter nally can ensure talented employees stay within the organisation provided it often does not negate the need to recruit externally, as another vacancy will incessantly arise in the department the successful candidate originated from. Internal recruitment can be do relatively cheaply and quickly the vacancy can be advertised through staff carte du jour boards, company intranet or company-wide emails. If internal recruitment is not an option /has been unsuccessful, companies will the need to advertise to a wider audience. An employer will need to decide which method of recruitment is most suitable for the role and organisation. Common recruitment methods include advertising on the companys own corporate website, using internet establish jobsites, recruitment agencies, local or content press, job centre plus or employee referral schemes. The CIPD resourcing and talent training survey (2013) lists the top 5 methods of recruitment as,1) Own corporate website 62%2) Recruitment agenc ies 49%3) commercialised job boards 38%4) Employee referral schemes 33%5) Professional ne 2rking (such as linkedin) 31%The method used will depend on a number of factors, as Armstrong (2012, 22) discusses, The criteria to use when making a choice are 1) the likeliness that it will produce good candidates 2) the speed with which the choice enables recruitment to be completed 3) the costs implicated, billing in mind that there may be direct advertising costs or consultants fees. different factors that need to be taken into consideration include the job role / target audience, location of post and success of previous methods, for example, if the vacancy is for a highly experienced and qualified professional, the labour market is possible to be much tighter that if the vacancy is for an entry level administrator. Therefore it crystalises sense to advertise to a national market to generate a higher number of suitable applications. Upon placing the job advertisement, an employer als o needs to decide on the initial selection method that will be used to enable them to create a shortlist. This could include requesting a CV and / or cover letter, application forms, online applications or email or shout out enquiries.Once the recruitment process has been completed and the applications have been received, shortlisting and selection can then begin. Applications should be shortlisted check to the same criteria, which should berelevant and non-discriminatory. Personal specifications can also be used at this stage, and applications assessed to see if they meet the essential and desirable criteria set forth. Applications can then be sorted into three areas, as described by Armstrong (2012, 227), Fol scummying the analysis, applicants can be sorted initially into three categories possible, marginal and unsuitable When there is a large field of applicants with many possibles sifting may have to be repeated against more stringent criteria until a shortlist for interview is identified. Once a shortlist has been agreed, best practice is to propose the unsuccessful applicants by letter or email, as agreed by Leatherbarrow & Fletcher (2014, 192), A courteously worded letter or email should then be sent to the rejected applicantsAt this stage the employer also needs to decide which further methods of selection they will use on the remaining applicants. The most common method of selection is known as the classic trio, of application form, interview and references. However, although the most common, this does not make it the most effective this method is often highly criticised by experts. Other selection methods include assemblage interviews, assessment centres, competency tests, work trials, psychometric testing and work samples.The most effective selection processes involve more than one method of selection, such as a structured interview alongside a work sample test. Marchington and Wilkinson (2008, 250) citing data from Robertson and Smith (2001) d iscuss selection techniques, most techniques have very low levels of accuracy in terms of producing effecting selection decisions. Of techniques used on their own, work sampling offers the highest likelihood of success, close adhereed by intelligence tests and structured interviewing.During the recruitment and selection process, organisations must be mindful that they are complying with all laws that impact the process. One of the major laws that effects the recruitment and selection of staff is the equation Act 2010. This legislation simplifies and strengthens previously existing legislation. The Equality Act 2010 legally protects people from discrimination in the work power and in wider society. It replaced previous anti-discrimination laws with a single Act, making the law easier to understand and strengthening protection in some situations. It sets out the different ways in which its unlawful to treat someone. GovernmentEqualities Office (2013).The Equality Act 2010 covers 9 pr otected characteristics, as follows AgeSexReligion / BeliefsDisabilityMaternity / compositionRaceGender reassignment / TransgenderSexual orientationMarital statusThese characteristics are protected against the 6 types of discrimination, which are direct, indirect, discrimination by association, victimisation, harassment and perceptive discrimination.Other legislation that impacts the recruitment process include the works Time Regulations 1998, National Minimum Wage, the Data Protection Act 2007 and the Asylum and Immigration Act 2004. In addition to civil action, should an employer found to be in breach of the Asylum and Immigration act they can face criminal action, with penalties including large fines and possible prison sentences. Therefore it is vital that all candidates / employees are able to provide proof of their right to work in the UK.Upon completion of the recruitment and selection process, and the successful candidate has accepted, a contract of employment has been esta blished. ACAS (2014) describes contracts of employment, A contract of employment is an agreement between an employer and employee and is the basis of the employment relationship.A contract of employment sets out the rights and duties of the employee, and does not necessarily need to be in writing, although it is best practice to be in writing, signed and dated. The contract of employment provides protection for both employer and employee, and provides lucidity to the working relationship. The contract of employment is considered to havecommenced from the date the employee has verbally accepted the role. If the employee declines to sign the pen contract, but starts / continues to work, legally it is considered that the employee has accepted the terms and conditions set out in the contract of employment.The contract of employment differs to the written avowal of particulars as the contract of employment is more expansive, and generally encompasses the information required within th e statement of particulars. It is a legal requirement that most employees receive a written statement of particulars within two months of commencing employment. Contracts of employment generally include the following information. Identity of parties, i.e. employer / employeeEmployment start dateSalary / hourly rate, and the intervals at which the employee will be paidHours of work and any terms and conditions related to thisHoliday valuation account and paySickness allowance and terms and conditionsJob titleTerms and conditions relating to pensionsInformation on contracting-out find oneself periodEmployment type, i.e. temporary, fixed term, part time etc.If fixed term, the expected end date of contract. Location of work, and any expectancy for travelGrievance procedureAny collective agreements in placeLength of probationary periodAny other terms and conditions that are applicable to the employee and job roleOften disciplinary procedures in in employment contracts, however it is bes t to omit this information and have it as a separate policy. If an employer chooses to include the disciplinary procedures within the contract but does not follow them, the employer can then be sued for breach of contract.Employees and employers are also expected to adhere to the implied terms of contract. These are not written down but should naturally happen, such as the employer providing a safe workplace and paying the employee promptly etc. Lewis and Sargeant (2013) explain the use of implied terms in the event of a disagreement, The fellowship wishing to rely on an implied term must satisfy a court either that such a term was so obvious that the parties did not think it necessary to state it expressly (the wide awake bystander test) or that such a term was necessary to give business efficacy to the relationship.The recruitment and selection process can be considered one of the most important aspects of a HR professionals job. Recruitment can be costly, and staffing costs ar e one of an organisations biggest expenditure. An effective and thorough recruitment and selection process should hold the impact on the organisation and ensure a high calibre of candidates and employees. Following all applicable laws, and setting out a clear and concise contract of employment provides protection for both parties, and provides the grounding for a harmonious working relationship, in which booth employer and employee are aware of their rights, duties and obligations.BibliographyM. Marchington & A. Wilkinson, 2008, Human Resource forethought at Work 4th Edition, London, CIPDM. Armstrong, 2012, Armstrongs Handbook of Human Resource Management Practice twelfth Edition, London, Kogan PageC. Leatherbarrow & J. Fletcher, 2014, Introduction to Human Resource Management, guide to HR in practice, 3rd edition, London, CIPDGovernment Equalities Office, updated February 2013, accessed 04/12/2014, https//www.gov.uk/equality-act-2010-guidanceCIPD, 02/12/2014,http//www.cipd.co.uk /hr-resources/survey-reports/resourcing-talent-planning-2013.aspx ACAS, 06/12/2014, http//www.acas.org.uk/index.aspx?articleid=1577 D. Lewis & M. Sargeant, 2013, Employment Law the essentials, 12th Edition, London, CIPD

Western Union Seeks East and Central African Market

WESTERN UNION SHIFTING FOCUS TO TRANSACTIONS WITHIN AFRICA. INTRODUCTION This article at a lower brand review is taken from the outlook section of The EastAfrican newspaper as for the dates between 19th to the 25th family 2011. It is a Q&A article with western sandwich due norths present regional director southerly and East Africa, K arn Jordaan. It was chosen in line with other online articles published two weeks prior that informed of the cast valuate in strategy being adopted by the global bills channelize company in terms of their operations inwardly the African continent. ARTICLE OVERVIEWWith the ever growing number of immigrants standing at around 250 zillion globally with 30 million of these being from Africa and come apart still 19 million of them being migrations inwardly Africa and with the ever growing number bulk moving inside the East African region for leisure, trade or seeking job opportunities, it was clear that the potential number of legal proceeding within the region was increasing and Western Union identifying this decides to apply their tradeing mix in terms of place or location by changing their strategy by focusing on the East African region and the African continent as a whole.To cement their operation in the region, occidental confederacy has taken to invest to train to a greater extent agents to work a wider population and enhance service speech in the region. With over 23,000 locations in 50 African countries and only 3,600 of this being in the East African region, western junction is facing a challenging motor and brick situation where they have been unable to reach the 39 million Kenyans with to the highest degree adopting informal ways of funds transfer coupled with low penetration of fluid transfer in rural areas.The 700 locations in Kenya coupled with differing data as provided by the local anaesthetic government and international bodies has left western union without right-hand(a) information of where t o invest and that is why they are taking charge and repositioning themselves to grow in the regional commercialize. Besides investing in their people to reach a wider population, they are also running promotions geared to stimulate local money transfer through their formal channels. Some of this are such(prenominal) as changes in pricing as seen in the charges if $1. for transactions between Kenya and Uganda aimed primarily at the foreign students l exonerateing there across the other eastbound African region. Articles implication on the economy and general business environment. The move by western unions displays a lot of marketing characteristics that are bound to affect the economy positively. Western unions newly defined market or constituency of potential customers who are willing and able to engage in exchange will call for economic development up in terms of the pace of doing business due to western union agents onwardering more places to entrance fee their services.This can bring about more investment in the region with the three countries recording a strong balance of trade and balance of payment statements. The economy stands to eudaemonia from the fact that a lot of unrecorded transactions or black market economy transactions are avoided realizing a situation where the government is able to raise more money through proper taxation of all transacted amounts. The expansion of western unions outreach will prove to provide and facilitates inter? ersonal transactions, it could improve the parceling of savings across households and businesses by deepening the person? to? person credit market. This could increase the average chip in to capital, thereby producing a feed? back to the level of saving and by making transfers across braggart(a) distances trivially cheap, western union could improves the investment in, and tryst of, human capital as well as physical investment. Households may be more likely to send members to high? aying jobs in dista nt locations (e. g. , the capital), either on a permanent or temporary basis, and to invest in skills that are likely to earn a return in such places but not necessarily at home. Electronic cash transfer as offered could bring a situation that affect the ability of individuals to share take chances. Informal risk? sharing networks have been found to be an important, although not fully effective, means by which individuals spread risk, making state? ontingent transfers among group members. By expanding the geographic reach of these networks, western union may allow more efficient risk sharing, although the risk? reducing benefits might be mitigated due to issues of observability and moral gage when parties are separated by largedistances. Risk? related effect arises if western union facilitates well-timed transferof small amounts of money. Instead of cargo decking for conditions to worsen to evels that cause dogged term damage, western unions money transfermightenable support networks to keep negative shocks manageable. For example a household level with access to money transfer who suffers a mild health shock might receive a small amount of money via any western union agent that allows him to keep his children in school. If this money was delayed, or the sender waited until the recipient really needed it, the children might have quit school, the effects of which may be hard to reverse.Money received through such electronic channels as western union might and could most likely conceivably alter bargaining power and ruin incentives within households or other networks. Economically weaker family members might expect larger and more regular remittances from better? off city? dwelling relatives, who themselves might find it hard to justify not sending money home. This could weaken incentives for rural household members to work or innovate, offsetting some of the efficiency? nhancing benefits of improved geographic labor allocation and risk sharing. Money received by certain households could have the effect of empowering members who have traditionally had little bargaining power, in particular women. Especially among poorer segments of the population, remittances and transfers received (and sent) via western union are less visual than those transmitted by other means, such as Delivery by a friend or relative. Granted this information expediency, recipients could be in a position to keep more of the funds they receive. induction suggesting the spending patterns of women and men differ then implies that the advent of western union along other electronic fund transfers could have real effects onthe allocation of household Spending. Articles implication on the market competitiveness. The article address the strong link between marketing and strategy whereby in the marketing strategical mapping of western union, after defining their marketing objectives they carried out a SWOT analysis of their on-going structure realizing that the potential of the growing east African market is only hindered by the lack of agents within the region.It is this that led them to the need to build competitive marketing strategies that involves segmenting, targeting and positioning themselves closer to their target market. Western union strategy has been seen to change its marketing mix within the region interms of price, place, promotion and its people (agents) though retaining most of its product offering and process.The case analysis its presence in the east African region and business position across its countries of operation though not highlighting much of its distinct competences and competitive advantage with its rival companies such as money gram and the new threat that has been brought about by mobile money transfer systems such as m-pesa and tangaza that have a close to 49% penetration rate due to the high adoption of mobile phones across the region over the last nine years.Western unions improved agent presence is a thr eat for moneygram which is still operating locally through banking and financial institutions as agents and with increased presence has the distinct advantage of eating into the market share of moneygram due to better presence that is key in such a service driven industry. Presence means access to more people within more regional blocks meaning more transactional volumes for the organization. In terms of whether or not it will be able to able to make a dent on a hold a share of the mobile money transfer market is a question of wait and see.This is due to the fact that the regions for penetration have not being clearly addressed to weigh such factors as to the access of mobile phones and subsequent mobile money transfer penetration, though western union distinct advantage over the regions mobile transfer market is that it can transact across roomer within the east African and central African region unlike m-pesa and the like which have had long standing operational battles on their limitations with central bank and other formal banking institutions, though all in all westerns union change of strategy to better serve the region will bring along with it changes in marketing tactics for established and potential new operators in the money transfer industry.

Quality Culture and Customer Retention at Disney World

The Disney WorldDisney World, or Walt Disney World Resort, is a recreational resort that has theme parks, golf courses, water parks, resort hotels and shopping atomic number 18as. It is owned by the Walt Disney keep come with and is considered as the largest recreational resort in the world.Disney CultureThe assimilation espo utilise by the Disney World is proportional to the globularization of American culture. Just like the worldwide spread of American culture and ideas, Disney culture has received a global acceptance. Disney World is presented to the human race with charm, which makes great deal of all ages, of assorted races, and different gender preferences fascinated with anything (that is associated with) Disney.The Disney culture is appealing. This is what makes Disney World rise to the top. Having focused on providing quality entertainment to the people, Disney is able to produce products and go that be cherished by its customers. Marty Sklar, Vice Chairman and Prin cipal Creative Executive of Walt Disney Imagineering, enumerated 5 things that makes him proud of Disney. These five things, which mirror the sort of culture that Disney espouses, are high-quality products, optimism for the future, great storytelling, an emphasis on family entertainment and great talent, furore and dedication from our Cast Members (Sklar, 2007).Products of Disney are of high quality because the company is dedicated to a tradition of innovation. With this, the companys products and services are seen as original, creative and ground-breaking. Furthermore, each product of Disney has its own story to tell, and with both story being told, there is always a positive substance for the customers. This makes Disney culture both socialize and respected by its customers. It does not sacrifice the talent of its cast members, the storyline, and storys positive message for mere entertainment.GuestologyGuestology is a term coined by Bruce Laval, a Senior Manager at Walt Disne y. The term is used to signify the companys aim of focusing on guest behavior.Using the idea of guestology, Disney employs a different kind of management. The company does not follow the traditional management style, which focuses on establishmental development and managerial hierarchy. Instead, the company focuses on the guests or the customers. With such method, the company uses not the companys or organizations perspective, in determining the quality of the products. What is being used is the customers perspective. Customer inhabit is then given a paramount importance.Because the perspective used is that of the customers, Disney World is able to determine what customers motive and want. With the use of surveys, Disney is able to determine that customers need a clean theme park and Disney World provides them with that. Efforts are also made to extend theme park hours and expand fireworks displays in order to satisfy the customers.Customer retentivity through Quality CultureTho ugh the focus is on customers, it should not be mistaken that Disney puts customer satisfaction as its core. Customer satisfaction is important, but customer retention is even a more important thing.Often times, people take customer satisfaction and customer retention as synonymous. However, they are not. Customer retention ineluctably implies customer satisfaction, but customer satisfaction does not always mean customer retention. Disney is one among genuinely few companies that recognize this fact. Disney is not interested merely with making its customers satisfied. It aims at giving its customers quality products and services because it is more concerned with the loyalty of its customers to whatever it offers.As aforementioned, Disney is not concerned merely with marketing its products and services. It is not concerned merely with providing entertainment or mere satisfaction. It puts emphasis on the talents of its casts, the message that its products brings and with innovative ideas because it puts customer retention at its core. And Disney World successfully does this by its ability to produce an appealing culture.ReferenceBaker, R. (2007 May). Earning My Mouse Ears, variance II The Disney Approach to Customer Loyalty WWW document. universal resource locator http//verasage.com. 27 July 2007.Sklar, M. (2007, July) WWW document. URL http//corporate.disney.go.com/careers/culture.html. 27 July 2007.The HSM Group. (2005). Holding Onto Your Customers WWW document. URL http//www.hsmgroup.com/ebriefing/ebriefing08.asp. 27 July 2007.